myecuadorvisa.com

Most of the firm's clients are U.S. nationals who move to Ecuador to retire, invest or work. Long before they write to a lawyer, they search: how much pension the retirement visa needs, what an apostille costs, how long until permanent residency. The firm had no site that answered those questions.

I built myecuadorvisa.com from scratch in February 2026: main pages in English and Spanish, a library of guides, and a residency plan that asks six questions and suggests a route. Every page leads to a consultation, an email or a WhatsApp message to the firm.

A guide that gets a fee or a tax rule wrong costs a reader money and the firm its credibility, so the guides follow the sourcing rules of the firm's knowledge base: every figure names its primary source, such as the law, the ministerial agreement or the official rate table, and the date it was checked. Each guide shows when it was last updated.

Corrections come before traffic. In October 2026 three guides said that Ecuador does not tax foreign pensions. Checked against the income tax law, that was wrong: residents are taxed on foreign income, with a capped credit for tax paid abroad. The pages were rewritten with a correction note at the top, and the open points went to the firm's lawyers for review.

Each guide answers one question people actually search, and is built so that search engines and AI assistants can read and cite it.

• Titles under 60 characters that lead with the specific figure, and descriptions of 150 to 160 characters
• Structured data on every page: articles with author and dates, FAQ pages, breadcrumbs, the firm as a legal service
• llms.txt and llms-full.txt, plain-text summaries for AI agents
• Guides linked to each other and to the visa pages, and a visible "Updated" date

A collector with no AI runs every day and stores Google Search Console data by page, device and country, Cloudflare visits and page-speed measurements for both firm sites in a private repository. Every change to a page is logged with its baseline and a date to check it, and the page is left alone until then, so each result can be traced to the change that caused it.

Before the new site, the domain drew about 200 Google search impressions a month. From launch to 10 November 2026 it drew 847,000 impressions and 9,270 clicks. Impressions peaked in July at 164,685 and have eased since, while clicks held at 1,600 to 1,800 a month from July through October. 43% of the clicks come from the United States, then Ecuador (14%) and Canada (7%).

Contact forms are tagged with the page they were sent from, so the firm sees which guides bring clients. Together with WhatsApp, the site brings the firm a steady flow of client enquiries.